Privacy Policy
Alpha Wetsuits Privacy Policy
How personal data is processed when you browse the site, contact Alpha, send measurements, create an account or complete an online purchase.
The data is processed to manage navigation, requests, orders, payments, shipments, assistance, returns and administrative obligations.
The measurements and technical information sent for customized products are used to evaluate the request and support production or service.
Marketing communications are sent only when there is an adequate legal basis, such as consent or other basis provided for by applicable law.
Ecommerce management and privacy roles
The Alpha Wetsuits digital channel is operationally managed by Cube Digital Ltd as an ecommerce agency. Cube coordinates the platform, purchasing experience, orders, customer care and technical suppliers necessary for the service; the privacy qualifications and the seller remain those indicated in the contractual and tax documents and in the applicable agreements.
E-commerce operational management
Cube Digital Ltd, 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.
Brands, products and documents
Alpha Wetsuits identifies the brand and technical products published on the site; order confirmations, tax documents and operational communications indicate the references applicable to the individual transaction.
Digital channel
Ecommerce activities include navigation, catalogue, cart, checkout, customer care, contacts and linked information pages.
Personal data processed
The data processed depends on how you use the site: simple navigation, information request, account registration, purchase, sending measurements or after-sales assistance.
Identification and contact data
Name, surname, email, telephone, billing and shipping address, country, city and data necessary to manage the request.
Order and payment data
Selected products, configurations, amounts, order status, payment method, delivery information and tax documents. The complete card data is not managed directly by the site.
Technical data and measurements
Body measurements, discipline, technical preferences, order notes, messages, attachments or information necessary for customized products, returns, warranty or assistance.
Browsing data
IP address, technical logs, device, browser, pages visited, cookie preferences and data collected through technical tools, analytics or marketing according to the preferences expressed.
Purpose and legal bases
Processing occurs when necessary to provide the requested service, fulfill legal obligations, protect the site, manage proportionate legitimate interests or on the basis of consent.
Contract and pre-contractual measures
Management of requests, accounts, cart, orders, payment, shipping, returns, warranty and customer support.
Legal obligations
Invoicing, accounting, tax management, security, responses to requests from authorities and conservations imposed by legislation.
Legitimate interest
Fraud prevention, site security, defense of rights, improvement of service and efficient management of non-invasive requests.
Consent
Newsletters, promotional communications, non-technical analytics cookies, marketing cookies or other activities for which the law requires a free and revocable choice.
Recipients, suppliers and transfers
The data can be shared with subjects necessary for e-commerce management, always within the limits of the purposes indicated and with adequate contractual and technical measures.
Operational suppliers
Hosting, maintenance, ecommerce platform, payment gateway, couriers, customer care, email, analytics, security and site management tools.
Professionals and authorities
Tax, legal, administrative consultants, competent authorities or subjects to whom communication is required by law.
International transfers
When personal data is transferred outside the European Economic Area or the United Kingdom, appropriate safeguards such as adequacy decisions, standard contractual clauses or equivalent mechanisms provided for by applicable law are used.
Data retention
The data are kept for the time necessary for the purposes for which they are collected and, when required, to fulfill fiscal, accounting, contractual or rights protection obligations.
Orders and tax documents
Kept for the periods required by applicable tax and accounting legislation.
Requests and assistance
Keep for the time necessary to manage the case, document the response and protect any rights.
Marketing and cookies
Managed according to consent, expressed preferences and times indicated in the Cookie Policy or in the consent tools active on the site.
Rights of the interested party
You can request access, rectification, cancellation, limitation, opposition, data portability and revocation of consent when applicable. You can also lodge a complaint with the competent supervisory authority.
How to exercise your rights
Use the contact page indicating the privacy request, the reference data and a valid address for the response.
Revoke consent
The revocation does not affect the lawfulness of the processing carried out before the revocation.
Safety
The site adopts proportionate technical and organizational measures to protect data, orders and communications.
Do you have a privacy request?
Write to Alpha indicating that the request concerns privacy or personal data. Enter only the information necessary to identify the case.